Everything founders actually ask.

A fractional executive is an experienced executive who leads a company function part-time, typically one to three days a week, instead of being hired full-time. The company gets senior ownership of strategy and execution at a fraction of a full-time salary. Common versions include fractional CMO, fractional COO and fractional CTO.

The full definitional page, including how the roles differ, is here.

Because the expensive problems in founder-led companies rarely sit inside one department. Marketing blames sales for conversion, sales blames delivery for churn, and no single-letter specialist owns a seam. The practice enters through the doors buyers know, fractional CMO, fractional COO, but operates across growth, operations and technology, because that's where the problem actually lives.

A consultant analyses a problem and recommends a solution. A fractional executive owns the problem: sets priorities, leads the team, builds the systems, stays accountable for the result. A consultant leaves you a document; I leave you a working function with trained owners.

The full comparison, including when the consultant is the better buy.

An agency executes one channel at depth inside its own scope. A fractional executive owns the whole function and directs that scope, including telling you when the agency is the wrong spend, which an agency structurally cannot do.

The full comparison, including what agencies genuinely do better.

No. An interim executive is a full-time stopgap: the right call when a real executive just left and the seat can't sit empty. A fractional executive is a part-time builder: the right call when the seat has never been filled and the function needs building before anyone could fill it.

Defined builds are published at fixed prices, from $2,000 for a funnel optimisation or dashboards to $5,000 per hire. Ongoing fractional leadership starts at $2,500 a month. Larger cross-functional engagements are scoped after the two-week recon, priced from facts rather than guessed on a sales call.

Every engagement and its price · how the wider market prices this.

Respect and qualification. You can decide whether the conversation is worth having before you have it, and a published price filters for fit better than any form. The founders who book after reading the prices arrive ready to work.

Geography, stated plainly: the practice is based in Karachi and works globally. A US fractional CMO carrying US costs bills several times these rates for the same days. That's an arbitrage in your favour, not a signal about seniority. Judge on the record and the method, not the flag.

Yes, deliberately. The $2,000 builds (dashboards, funnel optimisation), are designed as entry points: defined scope, fixed price, working system at the end. Judge the standard of work before trusting anything bigger to it.

Two weeks of recon, then the first builds. Nothing gets built in the first fortnight. We establish what's true across the funnel, stack, processes and team. You get a written diagnosis with every fix ranked by value and priced, and the highest-value build starts in week three.

The full arc is on the method page.

Fixed-scope builds run 15 to 90 days. Ongoing fractional leadership typically runs six to twelve months. The 90-day arc is the unit either way: recon, ascent, altitude. Anything longer is a new engagement with a new scope, agreed deliberately rather than by default.

The chaos is gone, and the ceiling moves. By day 91 the systems are documented, the owners are trained, and the business runs a normal week without decisions queueing behind you. That is not the end of the engagement, it is the point at which the engagement gets interesting.

From there the work changes shape: which market next, what the second offer should be, where the margin actually is, when to hire the person who eventually takes the seat. What changes on day 91 is set out here.

Yes. The embedded executive engagement is $20,000 a month, five days a week, single client. I hold the seat completely: your team, your leadership meetings, your board conversations, your problems from Monday morning to Friday evening.

Most companies genuinely do not need it, and I will say so on the call. It is right when the business is at executive scale and the alternative is a $250k hire plus recruitment plus a six month ramp. All four levels are priced here.

Then you want mentoring, not a fractional executive. Four 1-to-1 calls a month plus direct WhatsApp access, at $2,000 a month, for founders who move fast and just need someone senior holding the other end of the decision.

Mentoring and coaching is set out in full here, including who it is genuinely not for.

Both, with a stated boundary. I build systems (dashboards, funnels, CRM, automations, SOPs), and lead the people who run them. What I don't do is become the permanent doer: if a role needs a full-time human, we define and hire it, rather than pretending I can be it three days a week.

The full 90-day arc, productised: strategy, funnel, dashboards, onboarding systems and two hires in one engagement. It's the flagship because it's the whole method applied across the function, and it's scoped after the discovery call because its shape depends on what recon finds.

You can stop at any stage boundary, and the artefacts are yours. That's what the stages are for: recon ends with a written diagnosis whether or not ascent begins; each build ends with a live system whether or not the next one starts. The worst case is designed to be 'we stopped early and kept the work', not 'we're eight months into a retainer nobody remembers agreeing to'.

Yes. That's the mechanism, not a concession. I lead the people you already have. Where there's a genuine gap, I define the role, run the hiring, and manage the first 90 days of KPIs so the new person lands in a system instead of a shrug.

Yes. The practice is remote by default and has run with clients across the US, Europe, Malaysia and the Gulf. The weekly decisions meeting happens live in overlapping hours; the build and documentation work doesn't need to.

Four things, non-negotiable: real numbers in the first two weeks, forty-five minutes of genuine decision availability weekly, willingness to let process change, and a team to hand systems to. If any of those is missing, I'd rather we find out on this page than in week three.

Founder-led companies doing roughly $100K to $2M+ a month with a team in place (agencies, professional services, B2B and SaaS, e-commerce), where complexity has outgrown the systems and the founder is still the bottleneck. Not a fit: pre-revenue companies, pure execution shopping, or anyone wanting recommendations without changes.

We'll both know inside the first two weeks, and the exit is clean. Recon is deliberately first and deliberately produces a written diagnosis: the cheapest possible way to test the working relationship before anything expensive is built on top of it. If it ends there, you keep the diagnosis.