Level 01
Mentoring & coaching
$2,000per month
You execute everything. Four 1-to-1 calls a month plus direct WhatsApp access, so the decisions get made properly and fast.
- Four calls monthly
- WhatsApp access
- Every template I use
Engagements & pricing
Fixed scope. Fixed fee. Published.
You should not need a sales call to find out whether you can afford senior help. Here is everything I sell, what it costs, what is always included, and what never is.
01 The pricing philosophy
Why the prices are public
Publishing prices is unusual in this industry. The reasons are practical rather than ideological.
- 01
Respect for your time
You can decide whether the conversation is worth having before you have it. Nobody discovers a budget mismatch forty minutes into a call.
- 02
Qualification
A published price filters for fit better than any form. Founders who book after reading this page arrive ready to work.
- 03
Honesty about scoping
What can honestly be fixed-scoped is, and is priced here. What cannot is scoped after a two week recon, priced from facts rather than guessed on a sales call.
02 Four ways to work together
Pick the level of ownership you want
From sharpening your own decisions to handing me the executive seat entirely.
Level 02
Fixed builds
$2,000to $5,000, per build
One system, defined scope, defined end. Built, documented, and your team trained on it before I leave it alone.
- Funnels, dashboards, onboarding
- Hiring at $5,000 per role
- 15 to 90 days
Level 03 · Flagship
Fractional CXO
from $2,500per month
I own the function. One to three days a week, your team led, the ninety day arc run properly, then the ongoing work of scaling what it built.
- Weekly decisions meeting
- Team leadership and hiring
- Monthly written report
Level 04
Embedded executive
$20,000per month, full-time
Full-time, single client. I hold the executive seat completely: your team, your leadership meetings, your board conversations, your problems.
- Five days a week, one client
- Full P&L facing ownership
- Minimum six months
For context on level 04: a full-time CMO or COO in the US market runs $200k to $350k a year all in, takes three to six months to find and another six to ramp. The embedded option is the same seniority, available in days, with no recruitment fee and no severance risk.
03 The route
Every engagement, every price
Organised by stage. Most companies arrive needing stage two. You can start anywhere, but each stage assumes the one below it is solid.
Stage 01Recon
Find out what is actually broken
Before anyone spends money on execution, we establish what the numbers say and rank the fixes by what they are worth.
You leave with: a written diagnosis of the stack, funnel, channels and team, and a ranked list of what to fix first.
Discovery callYour challenges, my read on them, a clear next step.
Free45 min
KPI dashboard setup & managementCustom dashboards, team trained on them, monthly review.
$2,000
Quarterly business reviewPerformance review, strategy session, written actions, 1-month follow-up.
On scope
Stage 02Ascent
Fix it, one system at a time
Discrete builds with a defined start and end. Each one ships a working system and the documentation to run it.
You leave with: the system live, SOPs written, and your team trained on it. Not a slide deck.
Sales funnel optimisationAudit, optimisation plan, implementation, A/B testing, report.
$2,00015 days
Client onboarding & offboarding systemProcess mapping, build, SOPs, training, 60-day review.
$3,500
Hiring & delegationRole definition, sourcing, interviews, first 90 days of KPI management, plus an internal training course so the role is repeatable.
$5,000per role
Business technology integration & automationStack audit, roadmap, CRM and automation build, team training.
On scope
Course creation masteryKnowledge extraction through to launch and performance tracking.
On scope
Stage 03Altitude
Scale it without the chaos
Ongoing ownership. I lead the function, the team executes, and you get one report a month instead of forty decisions a week.
You leave with: a business that grows without the growth breaking it, which is the entire point.
Mentoring & coachingFour 1-to-1 calls a month, direct WhatsApp access. You execute.
$2,000per month
Marketing strategy & implementationStrategy, execution oversight, weekly check-ins, monthly reporting.
$2,500per month
Fractional CXO retainerFull oversight, team leadership, budget and vendor management, cross-functional coordination.
Retainerscoped
Embedded executive, full-timeFive days a week, single client, the executive seat held completely. Minimum six months.
$20,000per month
Founder's Advantage, 90-day planTwo hires, strategy, funnel, dashboards and onboarding bundled into one engagement.
Flagshipscoped
04 The fine print, in large print
Always included. Never included.
In every engagement
- Written SOPs for every system built
- Your team trained on each of them
- A named internal owner per system
- Full documentation, it is your property
- A business that holds its shape as it grows
In none of them
- Ad spend and tool subscriptions, those are yours
- Me quietly becoming your permanent doer
- Recommendations without implementation
- A retainer nobody can explain the value of
05 Money questions
Asked before almost every engagement
Why are these prices lower than US fractional executives charge?
Geography, stated plainly. I am based in Karachi and work globally. A US fractional CMO carrying US costs bills $8k to $15k a month for the same days. My cost base lets me price at my market while operating at the standard my clients' markets expect. That is an arbitrage in your favour, not a signal about the seniority on offer.
The proof is not the price in either direction. It is the record, the published method and the documented systems. Judge on those.
Can I start small?
Yes, deliberately. The $2,000 builds, dashboards and funnel optimisation, exist as entry points: a defined scope, a fixed price, and a working system at the end, so you can judge the standard of work before trusting anything bigger to it. The free discovery call sits in front of everything for the same reason.
What is the difference between the retainer and the full-time option?
Days, depth and exclusivity. The fractional retainer is one to three days a week across a defined function. The embedded executive at $20,000 a month is full-time, single client, and I hold the role properly: your team, your leadership meetings, your board conversations, your problems from Monday morning to Friday evening.
Most companies do not need the second one, and I will say so on the call. It is right when the business is genuinely at executive scale and the alternative is a $250k hire plus recruitment plus a six month ramp.
What exactly is the Founder's Advantage bundle?
The full ninety day arc, productised: strategy, funnel, dashboards, onboarding systems and two hires in one engagement. It is the flagship because it is the whole method applied across the function rather than to one system. Scoped and priced after the discovery call, because its shape depends on what recon finds.
What does the monthly retainer actually include?
Ownership of the function at a weekly cadence: the priorities meeting, work reviewed against the dashboard, team leadership, vendor and budget recommendations, and the monthly written report. What it excludes is me becoming your permanent doer. If a role needs a full-time human, we define and hire it.
For how the market prices this category, models, ranges and red flags, read the guide: what a fractional executive costs.
Next step
You have seen the prices. Bring the problem.
Forty-five minutes, one to one, free. We work out which level, if any, fits what is actually happening in your business.