Mentoring & coaching · For founders who execute
You don't need someone to do it. You need someone in your corner while you do.
Some founders do not want an executive stepping into the business. They are perfectly capable of building it themselves, and they are already moving. What they are missing is one senior person who has seen this exact decision go wrong before, and who will tell them straight. That is what this is.
$2,000 per month · Four calls · Direct access
01 Who this is for
Action takers who are tired of deciding alone
Being the person everyone else looks to is quietly exhausting. Everybody in the building brings you their questions. Nobody brings you theirs answered.
This sounds like you
- 01
You execute. Things you decide on Monday are live by Friday.
- 02
You do not want anyone else running your business. You want to run it better.
- 03
The decisions have got heavier: pricing, hires, partnerships, what to stop doing.
- 04
Your peers are lovely and cannot help. They are solving different problems at a different size.
- 05
You have paid for a course before and finished it alone at 1am, no wiser about your own business.
What changes
- Decisions get made in days, not quarters. Someone senior is holding the other end.
- You stop relitigating the same choice every time you get nervous about it.
- The expensive mistakes get caught early, usually in a two minute message.
- You have one person who knows your numbers, your team and your history well enough to be blunt.
If you would rather the work came off your desk entirely, the fractional engagements are built for that instead.
02 What you get
Four calls, one channel, zero theatre
- Weekly
One 1-to-1 call, 60 minutes
You bring the live decision. We work it properly, and you leave with the call made and the reasoning written down so it survives the week.
- Daily
Direct WhatsApp access
Send me the proposal before it goes out, the number that looks wrong, the message you are not sure how to answer. I reply inside a working day, usually a lot sooner.
- Monthly
A written scorecard
What moved, what stalled, what you said you would do and did not. Uncomfortable by design. It is the reason things get finished.
- Always
My frameworks, unlocked
The dashboards, hiring scorecards, SOP templates and funnel teardowns from the fractional work. You build them yourself, with the templates and the guidance to get them right first time.
03 The mentees
People I have sat beside
I have mentored at the National Incubation Center in Karachi, taught as guest faculty at two universities, and worked one to one with founders and professionals across four continents. Some of them wrote this down.
The part I actually enjoy
I get more out of this than the fee explains. Watching somebody make a call they were terrified of in January and treat it as obvious by June is genuinely the best part of my week.
I am not a distant advisor. I will remember your co-founder's name, ask how the trip went, and send you something unprompted when I see a thing that is relevant to you. If you want a formal relationship with a report attached, I am probably not your person. If you want somebody in your corner who is also good company, we will get on.
05 The price
$2,000 a month. Everything included.
Included
- Four 1-to-1 calls a month, 60 minutes each
- Direct WhatsApp access to me, not a team
- A written monthly scorecard
- Every template and framework I use in client work
- Reviews of your funnels, offers, hires and proposals
Not included
- Me building it for you. You execute
- Access for your whole team
- Done for you funnels, ads or automations
- Unlimited calls. Four is deliberate
Want the work owned rather than the thinking sharpened? Compare this against the fractional engagements, which start at $2,500 a month and include execution.
06 Answers
Before you book
How is this different from hiring you as a fractional CXO?
Who does the work. As a fractional CXO I step in and own the outcome: I lead your team, build the systems, and carry the result. In mentoring, you own everything. I sit beside the decision instead of taking it off your desk.
If you find yourself wanting the work done rather than the thinking sharpened, that is a different engagement, and I will say so rather than take your $2,000 a month.
What actually happens on the four calls?
You bring live decisions, not status updates. Pricing you are second guessing, a hire you are unsure about, a funnel that is leaking somewhere you cannot see, a partner conversation you are dreading. We work the actual problem and you leave with a decision and the reasoning behind it.
Every call ends the same way: what you are doing before we speak again, written down. Accountability is most of the value.
What does WhatsApp access actually mean?
You can send me the thing at the moment it happens. The proposal before you send it, the screenshot of the number that looks wrong, the two paths you are stuck between. I answer within a working day, usually much faster.
What it is not: an on-call service for your team, and not a channel for work to be delegated into. It is you and me, thinking.
Who is this genuinely not for?
Anyone hoping the calls themselves will produce the change. This works for people who execute. If you are unable to spend the week acting on what we decide, another meeting in your calendar will not help you, and you will feel that within a month.
Also not for you if you need someone to build it. Mentoring sharpens the operator. It does not replace one.
Is there a minimum commitment?
Three months, then month to month. Under three months there is nothing to judge: the first month is mostly me learning your business well enough to be useful, and the compounding starts after that. Once we are past it you can stop whenever it stops earning its place.
Next step
Bring the decision you have been sitting on.
Forty-five minutes, no pitch deck. We will work whatever is actually on your mind, and by the end you will know whether having me in your corner every week is worth $2,000 of your money.