Mentoring at National Incubation Center Karachi

by Jan 31, 2019Marketing, Public Speaking

I was invited for a session as a mentor to young startups incubated at National Incubation Center Karachi (NIC Karachi) it was a great day and although I had limited time to interact but I did managed to spark curiosity, so the following will be useful even if you aren’t running a startup yourself, as these are broad topics that will strengthen your grasp on the essentials for any organization to be successful.  

👇 Points Discussed (I’ve linked each point to a good resource so that you can explore the topic in more depth)

🔥 Referral Marketing

🔥 Affiliate Marketing

🔥 Inbound Marketing

🔥 Outbound Marketing

🔥 North Star Metric for Growth

🔥 Importance of community engagement/building

🔥 Human Psychology ( 3 brain tiers, old brain, mid brain and new brain )

🔥 Utilizing brand ambassadors for growth

🔥 Having flexible business model

🔥 Being vulnerable as a person 

🔥 Scamper technique

🔥 Force Fitting Trigger

🔥 Social Engineering

🔥 Funnel Hacking

🔥 It’s okay to be multipotentialite(Polymath aka having multiple interests)

🔥 How to reach out to B2B

🔥 Productizing services

🔥 Creating digital products to add revenue stream

🔥 Collaborating with others

🔥 Adding pure value to end customers

🔥 Not relying on any single platform for marketing

🔥 Leveraging social proof

🔥 Automating tasks which are repeated

🔥 Establishing a SOP for on-boarding clients

📚 Books discussed

Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty

Steal Like an Artist: 10 Things Nobody Told You About Being Creative