Mentoring at National Incubation Center Karachi
I was invited for a session as a mentor to young startups incubated at National Incubation Center Karachi (NIC Karachi) it was a great day and although I had limited time to interact but I did managed to spark curiosity, so the following will be useful even if you aren’t running a startup yourself, as these are broad topics that will strengthen your grasp on the essentials for any organization to be successful.
👇 Points Discussed (I’ve linked each point to a good resource so that you can explore the topic in more depth)
🔥 North Star Metric for Growth
🔥 Importance of community engagement/building
🔥 Human Psychology ( 3 brain tiers, old brain, mid brain and new brain )
🔥 Utilizing brand ambassadors for growth
🔥 Having flexible business model
🔥 Being vulnerable as a person
🔥 It’s okay to be multipotentialite(Polymath aka having multiple interests)
🔥 Creating digital products to add revenue stream
🔥 Adding pure value to end customers
🔥 Not relying on any single platform for marketing
🔥 Automating tasks which are repeated
🔥 Establishing a SOP for on-boarding clients
📚 Books discussed
Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty
Steal Like an Artist: 10 Things Nobody Told You About Being Creative